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Car&Yacht Designer-Designed Birdhouses | |||
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Roberto Piatti (Stile Bertone) | ||||||||||||||||||||||||
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Born 1961 in Turin, Italy. After completing a degree in Mechanical Engineering from the Politecnico of Turin, worked for magazine "Auto & Design", newspaper "La Stampa", Quattroruote, Modo, Le Grandi Automobili etc. as a Contributing editor and Collaborator etc.. 1989-1996 employed by I.DE.A Institute appointed Assistant of the Production Director, director and manager of commercial activities and Marketing Director. 1989 experience abroad as Project Leader of car and industrial design projects. 1994-1995 curator of the exhibition "Torino-Design". 1996 appointed as a director with the BERTONE Group. Present Position is Managing Director of Stile Bertone and head of the Department of Industrial Marketing at the Politecnico of Turin, Faculty of Architecture. Member of the national Order of Journalists and Committee member of the Society of Engineers and Architects in Turin. Books: Alfa Romeo SZ published by NADA, Nissan Micra, published by Autombilla, "Italian Design Between Creativity and Technology" as colla. | ||||||||||||||||||||||||
Environment is consciousness of the current state of development and acknowledgement of a more environ-mentally compatible life cycle of a product. Cities were often born before the existence of the motorcar and today they are suffocated and polluted. Space must be found above and below the roads and buildings in order to make the stationary cars disappear. If this is not achieved, the roads will become long, bilateral car parks and the traffic will circulate no more. As with the transatlantic of the past, on which the birds were transported, almost using them as a rest period during long journeys, in the same way the cars of the future could become areas to host the feathered species on long or short journeys, almost like an urban mechanical tree, not disturbing nature nor capable of making it to too lazy. And during the night the birds can really use the parked car as an urban mechanical tree. Almost a provocation, to explain that we, as designers of cars for the future, should work hard and use every means to ensure that the automobile continues to be a marvelous tool which gives us the freedom and the pleasure of travelling. | ||||||||||||||||||||||||
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